Sonicare
Toothbrush VE,
Optiva Inc.
Copyright by
MENG Analysis 1999-2006 (C)
North America
Asia
Middle East
Projects
Ma
MENG
Analysis led a five day value
analysis training seminar and study focusing on the Optiva Corporation's
Sonicare Toothbrush. The seminar taught Optiva’s staff VA methodology and
the study worked to find cost-effective design and manufacturing
alternatives for the Sonicare product. The study resulted in over 240
suggestions, from manufacturing process, to design, to packaging. As a
result the company set up action teams to follow through and implement
many
of the VA proposals.