The Limited Prototypical Stores
The goals for the study were to identify store component, systems, and planning alternatives that offer first cost or life cycle cost benefits and improve project quality. The workshop aimed to understand key design elements as presented by the design team that had not yet been tested with customer surveys and focus groups.
The study reviewed and tested some of the primary elements and suggested that considerable cost benefits could derive from a reprioritization of key design elements if warranted from a customer's perspective. The most significant consideration was to look for more opportunities to enhance the already strong Victoria's Secret Beauty stores.
MENG Analysis provided a total of 55 proposals yielding a total annual savings potential of $83,931,077.